On this 12 month program youll be introduced to the pivotal digital developments in web journalism, social media and digital publishing. You will find out about latest reader expectations that have made new business models not only possible but necessary. Whilst this is not a techie course you will have the opportunity to get to grips with technology, such as Google Analytics and data visualisation, in some practical workshops.
Through a series of case-studies youll look at different revenue-generating business models. There will be the opportunity to contribute to current debates and issues in digital journalism such as participatory culture, verification and disruption. Through a series of outputs, the course will conclude with the presentation of a digital portfolio published online to reflect your skills and progress.
You should have some prior journalism experience but you do not need to have any previous digital knowledge.
The curriculum for this programme is divided into several separate topics to evenly distribute the process. The entire set can involve aspects from various heights and widths. It involves creative writing, social networking, blogging, media distribution and device optimization along with many other factors and features going on a similar path.
The division of modules of this course is strongly modelled according to the various career options that you can have after its completion. Some of these career options include public relation specialists, advertising sales agent and advertising managers.
Basics of Mass Communication and Its Application
Entrepreneurial Approaches to Creating and Distributing Content
Digital Platforms for News Dissemination.
Tools for Media Distribution and Processing Information
Forms of Interactive Journalism
Developing Visual Communication Skills.
Public Speaking & Presentation Skills.
Advanced Digital Media.
Podcasting, Audio Recording & Anchoring.
Case Studies & Observational Sessions
In 2021, an American Press Institute study found that 67% of Americans believe that "more facts get us closer to the truth." In addition, the latest Digital News Report, produced by the Reuters Institute for the Study of Journalism found that more than half of its global sample "said they were concerned about what is true or false on the internet when it comes to news." The DNR study also points out that "Publishers are increasingly recognizing that long-term survival is likely to involve stronger and deeper connection with audiences online."